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ITNOW 2000 42(1):27; doi:10.1093/combul/42.1.27
© 2000 by British Computer Society
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e-business is not easy business

Alex Drobik

Alex Drobik is research director at research organisation GartnerGroup. This article is based on a new report, CEO and CIO Alert: Five Mistakes that will Derail an E-business Project. GartnerGroup is at www.gartner.com

A fundamental lack of understanding is sending too many companies off on the wrong footing with e-business strategies, says Alex Drobik – who has some advice on getting started


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